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© 2007 Scott Degraffenreid
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Timing Isn't Everything But It's Close
Somewhat akin to the old accounting canard that the right answer a day late is the wrong answer is the fact that the right measure in the wrong place can be the wrong measure. Timing may not be everything but it is close.

We take the time to understand what is and isn't an appropriate measurement cycle which can often lead to significant performance improvements as well as reducing frustration and resistance.
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INTERVAL -the space between measurements, i.e. one year, one quarter, one month, etc.
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FREQUENCY - the number of measurements that constitute a valid data set. For example, should a three-month trend in a twelve-month moving average be recognized as a significant change?
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SEQUENCE - should the measurement follow, precede or bracket the proposed independent variable and if so, by what interval?
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