ScottDegraffenreid

· Reduced employee attrition by >50% in less than 90 days in multiple locations.

· Improved overall customer retention >25% in less than 6 months.

· Trimmed recruiting costs by >75%.

· Dropped customer complaints by >50% in an operation handling 1.2 million customers per month.

· Decreased training attrition by 60%.

· Improved productivity in a diversified manufacturing operation by 30% in 1 year.

Scott Degraffenreid is a Social Network Analyst who brings a wealth of knowledge in the areas of business referrals, retention and recruiting. He describes himself as follows: “All you need to know is that I’m geekier than a sack of slide rules and I can complicate a glass of water.”

He and his wife, Donna, are co-authors of the book “Embracing the N.U.D.E. Model, The New Art & Science of Referral Marketing” where they explain why traditional marketing is no longer as effective and how almost any business can more than triple referrals with little costs and minimal effort. He has consulted a wide variety of start-up and existing companies in reaching the tipping point of viral marketing with excellent results.

As a Behavioral Statistician and Social Network Analyst, he has spent years exploring the 4 R’s including Recruiting, Retention, Referral and Recovery Models for staff and customers. He has participated in projects for over one hundred organizations with accountabilities ranging from survey research, database analysis and field studies to research design and statistical modeling of group behaviors. Scott’s ability to assimilate and grasp intricate organizational issues as they relate to corporate and market dynamics allows him to bring a unique mathematical perspective to complex environments.

In projects for clients such as AMR, Bell Atlantic, Memorex Telex, The Associates, The Guardian, Erapmus, Inc., Teleservice Resources, the NORDAM Group and many others Scott’s innovative model of employee retention has:

Scott’s work on employee attrition has been nationally recognized and his concept of tenure equity has been acknowledged as one of the most important new business metrics in a decade. He has developed over twenty new processes, measurements and tools for addressing employee productivity and Enterprise Performance Planning. His Talent Scout recruiting strategy generates more than 50% of all new hires for the businesses that have adopted it.

Scott attended the University of Tulsa for a BS in Accounting. He has been a member of the American Statistical Association, The Society for Social Network Analysis, The American Association of Forensic Accountants and Mensa.

His personal time is spent camping, attending Manly Man weekends, fishing and learning everything he can about the history of the world in general and the history of science in particular.