From the outset, the network approach to the study of behavior has involved two commitments:
1 - it is guided by formal theory organized in mathematical terms
2 - it is grounded in the systematic analysis of empirical data
It has found important applications in organizational behavior, inter-organizational relations, the spread of contagious diseases, mental health, social support, the diffusion of information, animal social organization and business /marketing development.
Social Network Analysis is a diagnostic tool that gives you a bird’s-eye view of your organization’s knowledge capital.
- An organization’s collective knowledge and experience,
embodied in informal networks, is its most valuable
asset during times of change.
- With little effort, small but pivotal changes have
substantial impact on business performance and
therefore on the bottom line.
- Network Analysis is the most effective method of
saving money because you are targeting the causal and
most costly asset: human capital, rather than treating
symptoms.
Social Network Analysis is focused on uncovering the patterning of people's interaction. Network Analysts believe that how an individual lives depends in large part on how that individual is tied into the larger web of social connections.
Many believe, moreover, that the success or failure of societies and organizations often depends on the patterning of their internal structure.
