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© 2005-2007 Degraffenreid
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What is Referral Marketing?
Referral Marketing is essentially the original marketing. In the beginning, before there was media, before there was even the written word but as soon as there was language, there was word-of-mouth marketing.

Referrals are simply one person sharing their enthusiasm or appreciation for a product or service with someone else. That phenomenon is an expression of a very simple human need. We have explored the specific dynamics of referrals within familiar social models and can now explain exactly what it takes to access this powerful effect.

It may be worth noting that we use the terms viral and referral interchangeably although it is increasingly common to use the term viral only in the context of Internet marketing. That is the preference of Internet marketeers. We use the term in its purer, mathematical sense, which is to convey the exponential nature of the process.
For Additional Info on Referral Marketing:
"Embracing the N.U.D.E. Model,
The New Art & Science of Referral Marketing"
In Scott’s book and eLearning course he shows you how a N.U.D.E. score of 315% or higher can result in increased profits, growth, and referrals by up to 300% within a few weeks. Discover what elements need to be present for someone to refer your product or service.
The N.U.D.E. Model
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More About Our Book
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Our Powerful 2-hour eLearning online course
     Scott Degraffenreid, the Father of the N.U.D.E. Model reveals the art and power of referrals.  Ever wonder why the traditional media may not be the best marketing tool for a lot of us?  Ever wonder why someone will make a referral and why others will not?  Well ... wonder no more!
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More About Our Course